B2c loyalty app

B2C loyalty app is the end-to-end, tech and content, digital solution we provide to our partners (franchise shop owners) to better engage with their consumers by having a direct and better targeted communication channel, loyalty mechanics and relevant additional services.

METRO B2C Loyalty App

OUR PARTNER’S BENEFITS

Shop owners & franchisees can benefit from

Business growth

Increased footfall, basket size, turnover, margin

Metro partnership

A consolidated business relationship with METRO

Simple-to-use solutions

Digital tools to close the gap with modern trade competition and get closer to shoppers

Consumer insight

Better user behavior insights

Additional services

Click&collect, pay my bill, and more additional services for shoppers

Push campaigns

Use of METRO's campaigns

METRO’S COMMITMENT

Increase retention rate and Share of Wallet with franchise partners
Increase brand awareness among end consumers
B2C communication channel using push notifications
Digital flyers and leaflets – reduce cost with offline materials
Geofence marketing Real-time marketing
Push for supplier-paid campaigns
Push own-brand campaigns

TRADER DIGITAL TOOLS

Metro offers a variety of digital solutions for its partners.

Discover all our tools

CONTACT US

Do you have any questions? We are at your disposal.

Dragos Oprisor

Project Manager

dragos.oprisor@metro.ro

Andrei Nistor

Innovation Manager

andrei.nistor01@metro.ro